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BeamSystems x Mama.Media: Case Study

BeamSystems, a leading provider of audiovisual technology and services, has built a reputation for delivering innovative solutions to the cultural, corporate, and entertainment sectors. With an ever-growing need to streamline media management and enhance live event execution, BeamSystems was looking for a platform that could simplify content ingestion, media deployment, and live show management. Over the past few years, Mama.Media has become BeamSystems’ go-to platform for running their operations efficiently.

The Challenge

BeamSystems needed a comprehensive media management solution to:

  • Manage their extensive video catalogue, allowing for easy organization, retrieval, and streaming.
  • Enable their clients to upload and gather content seamlessly for events and exhibitions.
  • Run and manage all live shows, from small-scale trade shows to major events at museums and cultural institutions.
  • Ingest, check, and deploy media content for their customers across different platforms and installations.

BeamSystems works with a variety of prestigious clients, including Eye Filmmuseum, Stedelijk Museum, and the Next Web Conference, and required a platform flexible enough to handle large-scale projects while maintaining high-quality media performance.

The Solution

Mama.Media provided BeamSystems with a versatile and flexible platform that could meet all of their media management and live event needs. Key elements of the solution included:

  •  Video Catalogue Management: BeamSystems now uses Mama.Media to manage their vast collection of audiovisual content. The platform allows them to organize and store their entire video library in a structured way, making it easy to retrieve and stream content for various projects and clients.
  • Client Media Upload and Management: Through Mama.Media’s platform, BeamSystems’ clients, such as museums and event organizers, can easily upload and organize their media content for exhibitions and conferences. This seamless content management system ensures that all media is properly ingested, checked, and ready for deployment during live shows or on digital displays.
  • Live Show Management: Mama.Media powers the backend of many of the live shows managed by BeamSystems. From audiovisual content deployment to real-time media streaming, Mama.Media provides a reliable platform for running live events at venues like the Eye Filmmuseum, Stedelijk Museum, and The Next Web conference.
  • Media Deployment for Clients: BeamSystems leverages Mama.Media to deploy media across various installations and exhibitions. Whether it's interactive kiosk apps for trade shows or large-scale installations like the Media Reactor at the Beeld & Geluid Museum, the platform ensures that media is delivered seamlessly and in high quality.

Key Projects

Over the years, Mama.Media and BeamSystems have collaborated on several high-profile projects, including:

1. Working with Michel van der Aa

BeamSystems and Mama.Media have collaborated to support the innovative multimedia projects of renowned Dutch composer and director Michel van der Aa. By utilizing Mama.Media's digital platform, BeamSystems helped manage and deploy complex media content across multiple formats, ensuring seamless integration of video, audio, and interactive elements in Van der Aa’s groundbreaking works.

2. Stedelijk Museum - Andy Warhol Exhibition

BeamSystems and Mama.Media collaborated on the Andy Warhol "Other Voices, Other Rooms" exhibition at the Stedelijk Museum, which showcased Warhol's iconic films and video projections. By leveraging Mama.Media’s platform, BeamSystems allowed visitors to experience Warhol’s films in an immersive, synchronized environment, ensuring smooth and precise media delivery.


3. The Next Web Conference

BeamSystems and Mama.Media partnered for the Next Web Conference to create a hybrid narrowcasting solution that enhanced the event's digital and in-person experience. By utilizing Mama.Media’s platform, BeamSystems delivered a customized streaming service, allowing real-time content delivery across various screens and devices. 

4. Trade Show Kiosk Apps

BeamSystems relies on Mama.Media’s platform for trade shows, creating interactive kiosk apps that engage attendees with media-rich content. These apps utilize the platform’s powerful media ingestion and deployment features, making it easy to display videos, presentations, and real-time data.

5. The Mediareactor at Beeld & Geluid Mediamuseum           

In collaboration with Mama.Media, BeamSystems developed the Mediareactor, an installation that streams media from the Beeld & Geluid archives 24/7. The platform allows visitors to interact with the installation, generating their own media profiles and contributing to the media stream in real time. 

Implementation Process

Mama.Media worked hand-in-hand with BeamSystems to ensure that their platform was fully integrated into BeamSystems’ workflow:

  • Content Ingestion and Management: The platform was customized to allow easy content ingestion from both BeamSystems and their clients, ensuring that all media is properly organized and ready for deployment.
  • Live Show Integration: Mama.Media platform was tailored to handle real-time media deployment, ensuring smooth operations during live shows and events.
  • Training and Support: Mama.Media provided training to the BeamSystems team, ensuring that they could fully utilize the platform’s capabilities for media management and live event production.

Results

The partnership between Mama.Media and BeamSystems has led to significant improvements in media management and event execution:

  • BeamSystems can now manage their vast video catalogue and client content effortlessly, thanks to Mama.Media’s intuitive platform. This has reduced the time needed for content preparation and increased efficiency in deploying media across various projects.
  • With Mama.Media powering their live shows, BeamSystems has been able to deliver high-quality, seamless media experiences for clients like the Eye Filmmuseum, Stedelijk Museum, and The Next Web Conference. The platform’s reliability has been a key factor in ensuring smooth event execution.
  • Mama.Media’s client-facing features allow BeamSystems’ customers to upload and manage their own content, giving them greater control over their media. This has strengthened BeamSystems’ relationships with clients and improved overall project outcomes.
  • The collaboration between Mama.Media and BeamSystems has resulted in innovative and progressive media installations, pushing the boundaries of visitor interaction and media engagement.
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